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TikTok Trends in Vietnam 2025

In 2025, TikTok remains a cultural powerhouse in Vietnam. With over 40.9 million users aged 18 and above, it’s not just a platform for viral dances or lip-syncs—it’s a space where culture, commerce, creativity, and identity collide.

From brand strategies and creator culture to emerging aesthetics and community-building trends, let’s take a deep dive into the biggest TikTok trends shaping Vietnam in 2025.

🇻🇳 TikTok in Vietnam: A Snapshot of 2025

According to recent data from DataReportal, TikTok has carved out a significant space in the Vietnamese social media ecosystem. While the platform’s ad reach saw a decline of nearly 40% from 2024, this shift is more reflective of advertising changes than user engagement. Many Vietnamese users are under 18 (thus excluded from ad metrics), and usage remains high, especially among Gen Z and young Millennials.

Key Stats in 2025:

~40.9 million TikTok users aged 18+
TikTok is among the top 3 most-used social media platforms in Vietnam
Content in Vietnamese regional dialects is gaining popularity

🔥 The Top TikTok Trends in Vietnam 2025

1. Brand Fusion: Authentic Storytelling Through Creators

In Vietnam, local brands are shifting away from traditional ads and instead collaborating with micro and macro influencers to tell stories that resonate. This strategy, known as “Brand Fusion,” blends entertainment with brand messaging.

Why it works:

Viewers trust content from creators more than direct brand promotions.
TikTok’s algorithm promotes content based on engagement, not following size—giving small brands a chance to go viral.

🛍️ Popular Niches:

Local fashion brands promoting áo dài with a modern twist
Food and beverage creators sharing “behind the scenes” of Vietnamese coffee shops
Beauty brands collaborating with skinfluencers for tutorial-style content

2. Identity Osmosis: Celebrating Local Cultures & Voices

TikTok in Vietnam is increasingly becoming a platform for cultural exploration. Creators are using short videos to showcase their regional dialects, traditional dishes, customs, and folklore.

Examples:

Creators from Hue and Quang Nam highlighting central Vietnamese food culture
Minority ethnic groups like the Hmong or Tay sharing traditional music and crafts
Viral challenges centered around Tết (Lunar New Year) traditions

This “identity osmosis” trend reflects a growing pride in cultural diversity, with younger creators reviving and remixing old traditions in modern formats.

3. Creative Catalysts: New Storytelling Formats Emerge

Vietnamese creators are innovating with new formats, such as:

Cinematic mini-series (short drama in parts)
Narrative voiceovers with visual montages
Split-screen reaction videos
Green screen commentary on news or trends

These creative catalysts are helping content stand out in a saturated feed, especially in competitive niches like comedy, education, and lifestyle.

🎬 Trending Example: A creator narrates their experience of traveling solo across Vietnam, blending drone footage with heartfelt monologues. This mix of storytelling and visuals hooks viewers emotionally.

4. EduTok Vietnam: Rise of Educational Content

Educational TikTok content—branded as #EduTokVN—has seen explosive growth in 2025. Vietnamese learners are turning to TikTok for bite-sized lessons in:

English, Chinese, and Korean language tips
Study hacks and memory techniques
Job hunting advice and soft skills training
Financial literacy and crypto 101

The mix of entertainment and education is resonating with students and young professionals, making TikTok a surprising but effective learning platform.

5. Thematic Hashtag Challenges Remain Popular

Hashtag challenges continue to be a pillar of community and trend discovery on TikTok Vietnam. In 2025, the most popular challenges combine social issues, humor, music, and local relevance.

🌟 Popular Hashtag Trends:

#TetGlowUp – transformation videos before and after Lunar New Year
#HanhPhucNhoNhat – “Small Happiness” challenge showing moments of daily joy
#NauAn3Phut – cooking meals in under 3 minutes, a trend especially big among students

📈 Advertising & Business Trends on TikTok Vietnam

Despite ad reach declines, TikTok remains a strong platform for business growth in Vietnam.

What’s Working for Brands:

User-generated content (UGC): Encouraging fans to post about their product
TikTok Shop integrations: Selling directly from videos or live streams
Micro-influencer partnerships: Especially in niche regions or topics
Sound-driven branding: Using catchy jingles and voiceovers that stick

Local SMEs (small & medium enterprises) are especially benefiting from TikTok’s low barrier to entry and high organic reach.

🎤 Emerging Creator Archetypes in Vietnam

In 2025, Vietnamese TikTok creators are more diverse and dynamic than ever.

Top Creator Categories:

Comedy Sketch Artists – often using dialects and relatable humor
Storytellers – narrating life lessons or daily experiences
Travel Vloggers – especially from less-explored areas like the Central Highlands
Beauty Experts – sharing affordable local product reviews
Student Life Creators – university hacks, study vlogs, and dorm tours

TikTok has also given rise to “everyday influencers” — people who go viral not because they’re polished, but because they’re authentic and relatable.

🔮 What’s Next for TikTok in Vietnam?

Looking ahead, here’s what we expect to see in late 2025 and beyond:

AR filters and AI tools: Enhanced video editing within the app
More regional content: TikTok will push location-based content discovery
Vietnamese-language podcast-style content: Similar to what’s trending in Korea & Japan
Increased government regulation: Especially around content moderation and commerce

✅ Thoughts

TikTok in Vietnam is evolving rapidly—from a fun app for teens to a cultural ecosystem where people share, learn, shop, and connect. Whether you’re a creator, brand, or casual user, understanding these trends will help you stay ahead in 2025.